{"product_id":"handbook-of-crm-taylor-francis-ltd-9780750664370-adrian-payne","title":"Handbook of CRM","description":"\u003cp\u003eDiscover the essential principles of Customer Relationship Management with the \u003cstrong\u003eHandbook of CRM\u003c\/strong\u003e by \u003cstrong\u003eAdrian Payne\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2005, this comprehensive guide spans \u003cstrong\u003e458 pages\u003c\/strong\u003e and delves into the strategic approach needed to effectively manage customer relationships, ultimately enhancing shareholder value.\u003c\/p\u003e \n\n\u003cp\u003eThis book goes beyond merely exploring the various systems available for CRM implementation; it focuses on the foundational concepts that drive successful customer relationship management. Whether you are a business leader, marketer, or student, the \u003cstrong\u003eHandbook of CRM\u003c\/strong\u003e offers invaluable insights into relationship marketing management, equipping you with the knowledge to foster lasting customer connections.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding of CRM and elevate your business strategies with this authoritative resource.\u003c\/p\u003e","brand":"Adrian Payne","offers":[{"title":"Default Title","offer_id":52242326356310,"sku":"9780750664370","price":80.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750664370.jpg?v=1767764793","url":"https:\/\/www.englishbook.pt\/products\/handbook-of-crm-taylor-francis-ltd-9780750664370-adrian-payne","provider":"Bookshop","version":"1.0","type":"link"}