{"product_id":"handbook-of-market-research-springer-international-publishing-ag-9783319574110-christian-homburg","title":"Handbook of Market Research","description":"\u003cp\u003eDiscover the comprehensive \u003cstrong\u003eHandbook of Market Research\u003c\/strong\u003e by Christian Homburg, published by Springer International Publishing AG in 2021. This essential resource spans 1112 pages and is designed for both seasoned researchers and newcomers to the field. With contributions from internationally renowned scholars, the handbook delves into the latest advancements in quantitative and qualitative market research.\u003c\/p\u003e \u003cp\u003eEach method-oriented chapter provides in-depth insights into a variety of data analysis techniques crucial for effective market research. Explore detailed discussions on regression analysis, structural equation modeling (SEM), conjoint analysis, and text analysis, making this handbook a vital addition to your professional library.\u003c\/p\u003e \u003cp\u003eWhether you are conducting market studies or enhancing your analytical skills, the \u003cstrong\u003eHandbook of Market Research\u003c\/strong\u003e is your go-to guide for mastering the complexities of market analysis.\u003c\/p\u003e","brand":"Christian Homburg","offers":[{"title":"Default Title","offer_id":52240991027542,"sku":"9783319574110","price":666.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783319574110.jpg?v=1767763576","url":"https:\/\/www.englishbook.pt\/products\/handbook-of-market-research-springer-international-publishing-ag-9783319574110-christian-homburg","provider":"Bookshop","version":"1.0","type":"link"}