{"product_id":"handbook-of-marketing-scales-sage-publications-inc-9781412980180-multi-item-measures-for-marketing-and-consumer-behavior-research-william-o-bearden","title":"Handbook of Marketing Scales","description":"\u003cp\u003eDiscover the essential resource for marketing researchers and professionals with the \u003cstrong\u003eHandbook of Marketing Scales\u003c\/strong\u003e by \u003cstrong\u003eWilliam O. Bearden\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2011, this comprehensive third revised edition spans 624 pages, offering a clear and concise compilation of multi-item, self-report measures that are pivotal in consumer behavior and marketing research. This handbook serves as an invaluable tool for those looking to enhance their understanding and application of marketing scales, making it a must-have for scholars and practitioners alike. Whether you are conducting studies or analyzing consumer insights, this resource provides easy-to-use measures that are frequently utilized in the field. Elevate your marketing research with this authoritative guide today!\u003c\/p\u003e","brand":"William O. Bearden","offers":[{"title":"Default Title","offer_id":52240987586902,"sku":"9781412980180","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781412980180.jpg?v=1767763572","url":"https:\/\/www.englishbook.pt\/products\/handbook-of-marketing-scales-sage-publications-inc-9781412980180-multi-item-measures-for-marketing-and-consumer-behavior-research-william-o-bearden","provider":"Bookshop","version":"1.0","type":"link"}