{"product_id":"handbook-of-scales-in-tourism-and-hospitality-research-cabi-publishing-9781780644530-dogan-gursoy","title":"Handbook of Scales in Tourism and Hospitality Research","description":"\u003cp\u003eDiscover the essential resource for professionals and researchers in the tourism and hospitality sectors with the \u003cstrong\u003eHandbook of Scales in Tourism and Hospitality Research\u003c\/strong\u003e by \u003cstrong\u003eDogan Gursoy\u003c\/strong\u003e. Published by \u003cstrong\u003eCABI Publishing\u003c\/strong\u003e in 2014, this hardback edition spans an impressive \u003cstrong\u003e432 pages\u003c\/strong\u003e, offering a thorough compilation of measurement scales widely utilized in tourism, hospitality, leisure, recreation, and services management. This book serves as a state-of-the-art reference, equipping readers with the tools necessary to enhance their research and practical applications within the industry. Whether you are a scholar, practitioner, or student, this comprehensive guide will prove invaluable in navigating the complexities of measurement in tourism and hospitality research. Elevate your understanding and effectiveness in the field with this indispensable handbook.\u003c\/p\u003e","brand":"Dogan Gursoy","offers":[{"title":"Default Title","offer_id":52240917856598,"sku":"9781780644530","price":62.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781780644530.jpg?v=1767763504","url":"https:\/\/www.englishbook.pt\/products\/handbook-of-scales-in-tourism-and-hospitality-research-cabi-publishing-9781780644530-dogan-gursoy","provider":"Bookshop","version":"1.0","type":"link"}