{"product_id":"how-coca-cola-took-over-the-world-lid-publishing-9781911498254-and-100-more-amazing-stories-about-the-world-s-greatest-brands-giles-lury","title":"How Coca-Cola Took Over the World","description":"\u003cp\u003eDiscover the captivating journey of one of the world's most iconic brands in \u003cstrong\u003eHow Coca-Cola Took Over the World\u003c\/strong\u003e by \u003cstrong\u003eGiles Lury\u003c\/strong\u003e. Published by \u003cstrong\u003eLID Publishing\u003c\/strong\u003e in 2017, this engaging paperback spans 192 pages and delves into the fascinating stories behind Coca-Cola's global dominance. Lury expertly explores the marketing strategies and brand-building tactics that have made Coca-Cola a household name, providing invaluable lessons for businesses and marketers alike. Whether you're a marketing professional or simply curious about the power of branding, this book offers insights that are both informative and inspiring. Join Lury as he unpacks the secrets of Coca-Cola's success and learn how these principles can be applied to your own ventures. Perfect for anyone interested in brand name products and marketing, this book is a must-read for those looking to understand the dynamics of global branding.\u003c\/p\u003e","brand":"Giles Lury","offers":[{"title":"Default Title","offer_id":52239767404886,"sku":"9781911498254","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781911498254.jpg?v=1767762077","url":"https:\/\/www.englishbook.pt\/products\/how-coca-cola-took-over-the-world-lid-publishing-9781911498254-and-100-more-amazing-stories-about-the-world-s-greatest-brands-giles-lury","provider":"Bookshop","version":"1.0","type":"link"}