{"product_id":"humanism-in-marketing-springer-international-publishing-ag-9783031671548-responsible-leadership-and-the-human-to-human-approach-philip-kotler","title":"Humanism in Marketing","description":"\u003cp\u003eDiscover the transformative power of marketing with \u003cstrong\u003eHumanism in Marketing\u003c\/strong\u003e by \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e, set to be released in 2024 by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e. This compelling hardback edition spans 341 pages and delves into the pivotal role marketing plays in shaping capitalism. Kotler presents a thought-provoking collection that advocates for a humanistic approach to marketing, suggesting that it can lead to a more compassionate and ethical form of capitalism. By embracing humanistic principles, businesses can foster deeper connections with consumers and contribute to a more equitable society. Perfect for marketers, business leaders, and academics alike, this book is essential for anyone looking to understand the future of marketing in a rapidly evolving economic landscape. Don't miss out on this insightful exploration into the intersection of marketing and humanity.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":52263461880150,"sku":"9783031671548","price":193.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031671548.jpg?v=1767795249","url":"https:\/\/www.englishbook.pt\/products\/humanism-in-marketing-springer-international-publishing-ag-9783031671548-responsible-leadership-and-the-human-to-human-approach-philip-kotler","provider":"Bookshop","version":"1.0","type":"link"}