{"product_id":"innovation-in-advertising-and-branding-communication-taylor-francis-ltd-9780367561987-llu-s-mas-manch-n","title":"Innovation in Advertising and Branding Communication","description":"\u003cp\u003eDiscover the cutting-edge insights of \u003cstrong\u003eInnovation in Advertising and Branding Communication\u003c\/strong\u003e by \u003cstrong\u003eLluís Mas-Manchón\u003c\/strong\u003e. Published by Taylor \u0026amp; Francis Ltd in 2022, this enlightening paperback spans 176 pages, delving into the dynamic world of branding and advertising communication. \u003c\/p\u003e \n\n\u003cp\u003eThis book explores innovative and contemporary aspects of branding, drawing from a rich tapestry of interdisciplinary theories, methods, and techniques. It covers essential topics such as body image, identity, mental imagery, self-exposure, and LCM4P, all while examining their intersection with branding and advertising practices. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a student, or simply interested in the evolution of advertising, this book is an invaluable resource that will enhance your understanding of modern communication strategies. Elevate your knowledge and stay ahead in the ever-evolving landscape of advertising with this essential read.\u003c\/p\u003e","brand":"Lluís Mas-Manchón","offers":[{"title":"Default Title","offer_id":52271393964374,"sku":"9780367561987","price":55.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367561987.jpg?v=1767807300","url":"https:\/\/www.englishbook.pt\/products\/innovation-in-advertising-and-branding-communication-taylor-francis-ltd-9780367561987-llu-s-mas-manch-n","provider":"Bookshop","version":"1.0","type":"link"}