{"product_id":"interactive-marketing-taylor-francis-ltd-9781138008823-revolution-or-rhetoric-christopher-miles","title":"Interactive Marketing","description":"\u003cp\u003eThis author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.\u003c\/p\u003e","brand":"Christopher Miles","offers":[{"title":"Default Title","offer_id":52239236301142,"sku":"9781138008823","price":61.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138008823.jpg?v=1767761395","url":"https:\/\/www.englishbook.pt\/products\/interactive-marketing-taylor-francis-ltd-9781138008823-revolution-or-rhetoric-christopher-miles","provider":"Bookshop","version":"1.0","type":"link"}