{"product_id":"international-business-and-culture-taylor-francis-ltd-9781032633893-challenges-in-cross-cultural-marketing-and-management-magorzata-bartosik-purgat","title":"International Business and Culture","description":"\u003cp\u003eDiscover the compelling insights of \u003cstrong\u003eInternational Business and Culture\u003c\/strong\u003e by \u003cstrong\u003eMagorzata Bartosik-Purgat\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2024. This hardback edition spans 264 pages and delves into the intricate relationship between culture and business practices. \u003c\/p\u003e \u003cp\u003eThis book is an essential resource for both practitioners and scholars, addressing the challenges faced in cross-cultural marketing and management. With a focus on the significance of cultural understanding in the global business landscape, it equips readers with the tools needed to navigate and succeed in diverse markets. \u003c\/p\u003e \u003cp\u003eWhether you are a business professional looking to enhance your cross-cultural skills or an academic seeking to deepen your understanding of international business dynamics, this book is a must-read. Explore the intersection of culture and commerce today!\u003c\/p\u003e","brand":"Magorzata Bartosik-Purgat","offers":[{"title":"Default Title","offer_id":52262952796502,"sku":"9781032633893","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032633893.jpg?v=1767794570","url":"https:\/\/www.englishbook.pt\/products\/international-business-and-culture-taylor-francis-ltd-9781032633893-challenges-in-cross-cultural-marketing-and-management-magorzata-bartosik-purgat","provider":"Bookshop","version":"1.0","type":"link"}