{"product_id":"international-business-and-emerging-economy-firms-springer-nature-switzerland-ag-9783030244811-volume-i-universal-issues-and-the-chinese-perspective-marin-a-marinov","title":"International Business and Emerging Economy Firms","description":"\u003cp\u003eDiscover the intricacies of global business dynamics with \u003cstrong\u003eInternational Business and Emerging Economy Firms\u003c\/strong\u003e by \u003cstrong\u003eMarin A. Marinov\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2019, this insightful book spans 259 pages and delves into the strategies employed by firms from emerging economies as they seek to internationalize their operations.\u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive collection addresses critical yet often overlooked topics such as bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment, and the intriguing 'born global' phenomenon. Whether you are a student, academic, or professional in the field of international business, this book provides valuable insights and frameworks to understand the evolving landscape of global commerce.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your knowledge and explore the challenges and opportunities faced by emerging economy firms in the international arena with this essential read.\u003c\/p\u003e","brand":"Marin A. Marinov","offers":[{"title":"Default Title","offer_id":52238479491414,"sku":"9783030244811","price":145.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030244811.jpg?v=1767760400","url":"https:\/\/www.englishbook.pt\/products\/international-business-and-emerging-economy-firms-springer-nature-switzerland-ag-9783030244811-volume-i-universal-issues-and-the-chinese-perspective-marin-a-marinov","provider":"Bookshop","version":"1.0","type":"link"}