{"product_id":"international-luxury-brand-strategy-taylor-francis-ltd-9781138614840-pierre-xiao-lu","title":"International Luxury Brand Strategy","description":"\u003cp\u003eThis book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.\u003c\/p\u003e","brand":"Pierre Xiao Lu","offers":[{"title":"Default Title","offer_id":52238442070358,"sku":"9781138614840","price":50.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138614840.jpg?v=1767760352","url":"https:\/\/www.englishbook.pt\/products\/international-luxury-brand-strategy-taylor-francis-ltd-9781138614840-pierre-xiao-lu","provider":"Bookshop","version":"1.0","type":"link"}