{"product_id":"international-strategic-management-of-brands-and-online-firms-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658380496-essays-on-perceived-brand-globalness-endorsed-branding-and-e-commerce-firms-internationalization-carolina-sinning","title":"International Strategic Management of Brands and Online Firms","description":"\u003cp\u003eDiscover the insights of Carolina Sinning in her groundbreaking book, \u003cstrong\u003eInternational Strategic Management of Brands and Online Firms\u003c\/strong\u003e, published by Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG in 2022. This first edition spans 226 pages and delves into the intricate world of international brand management and e-commerce strategies.\u003c\/p\u003e \n\n\u003cp\u003eSinning explores how multinational corporations leverage their brand's global presence and the endorsed branding strategy to enhance consumer behavior across diverse markets. With a keen focus on the dynamics of globalization, this book is essential for professionals and scholars interested in understanding the strategic management of brands in the online realm.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a business leader, marketer, or academic, \u003cstrong\u003eInternational Strategic Management of Brands and Online Firms\u003c\/strong\u003e offers valuable perspectives and practical insights to navigate the complexities of brand management in today's digital economy.\u003c\/p\u003e","brand":"Carolina Sinning","offers":[{"title":"Default Title","offer_id":52271108784470,"sku":"9783658380496","price":109.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658380496.jpg?v=1767806857","url":"https:\/\/www.englishbook.pt\/products\/international-strategic-management-of-brands-and-online-firms-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658380496-essays-on-perceived-brand-globalness-endorsed-branding-and-e-commerce-firms-internationalization-carolina-sinning","provider":"Bookshop","version":"1.0","type":"link"}