{"product_id":"irrational-consumer-taylor-francis-ltd-9781472413444-applying-behavioural-economics-to-your-business-strategy","title":"Irrational Consumer","description":"\u003cp\u003eDelve into the fascinating world of behavioral economics with Enrico Trevisan's insightful book, \u003cstrong\u003eThe Irrational Consumer\u003c\/strong\u003e. Published by Taylor \u0026amp; Francis Ltd in 2013, this engaging hardback edition spans 154 pages and serves as an essential guide for organizations aiming to better understand the motivations behind consumer behavior.\u003c\/p\u003e \n\n\u003cp\u003eTrevisan expertly explores how contextual factors influence purchasing decisions, shedding light on the frameworks and dynamics that shape consumer choices. This book is a valuable resource for marketers, business leaders, and anyone interested in the psychology of buying. Discover how to effectively engage with customers and enhance your understanding of their decision-making processes. Don't miss out on this must-have primer that uncovers the complexities of the irrational consumer.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52238036042070,"sku":"9781472413444","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781472413444.jpg?v=1767759861","url":"https:\/\/www.englishbook.pt\/products\/irrational-consumer-taylor-francis-ltd-9781472413444-applying-behavioural-economics-to-your-business-strategy","provider":"Bookshop","version":"1.0","type":"link"}