{"product_id":"julian-birkinshaw-bloomsbury-publishing-plc-resurgent-how-established-organizations-can-fight-back-and-thrive-in-an-age-of-digital-transformation-9781399422017","title":"Resurgent, How established organizations can fight back and thrive in an age of digital transformation","description":"\u003cp\u003eDiscover the essential guide for established organizations in Julian Birkinshaw's \u003cstrong\u003eResurgent: How Established Organizations Can Fight Back and Thrive in an Age of Digital Transformation\u003c\/strong\u003e. Published in 2025, this practical handbook spans 240 pages and offers valuable insights into how traditional businesses can leverage their unique strengths to compete in a digital landscape increasingly influenced by tech startups, disruptors, and unicorns. Birkinshaw, a renowned expert in management and innovation, provides actionable strategies that empower organizations to not only survive but thrive amidst rapid technological change. Whether you're a business leader or a decision-maker, \u003cstrong\u003eResurgent\u003c\/strong\u003e is your go-to resource for navigating the challenges of digital transformation and fostering resilience in your organization. Embrace the future and unlock your organization's potential with this indispensable guide.\u003c\/p\u003e","brand":"Julian Birkinshaw","offers":[{"title":"Default Title","offer_id":51989948072278,"sku":"9781399422017","price":27.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781399422017.jpg?v=1764492234","url":"https:\/\/www.englishbook.pt\/products\/julian-birkinshaw-bloomsbury-publishing-plc-resurgent-how-established-organizations-can-fight-back-and-thrive-in-an-age-of-digital-transformation-9781399422017","provider":"Bookshop","version":"1.0","type":"link"}