{"product_id":"karen-nelson-field-springer-verlag-singapore-attention-economy-and-how-media-works-simple-truths-for-marketers-9789811515392","title":"Attention Economy and How Media Works, Simple Truths for Marketers","description":"\u003cp\u003eDiscover the insights of Karen Nelson-Field in her compelling book, \u003cstrong\u003eAttention Economy and How Media Works: Simple Truths for Marketers\u003c\/strong\u003e, published in 2020. With 152 pages of thought-provoking content, this essential read delves into the complexities of today's advertising landscape. In a world overwhelmed by fake news and fleeting information, Nelson-Field provides clarity amidst the chaos, helping marketers navigate the challenges of capturing and retaining audience attention. This book is a must-have for anyone looking to enhance their marketing strategies in an ever-evolving media environment. Equip yourself with the knowledge to thrive in the attention economy and understand the fundamental truths that drive effective marketing.\u003c\/p\u003e","brand":"Karen Nelson-Field","offers":[{"title":"Default Title","offer_id":51978225746262,"sku":"9789811515392","price":41.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811515392.jpg?v=1764310454","url":"https:\/\/www.englishbook.pt\/products\/karen-nelson-field-springer-verlag-singapore-attention-economy-and-how-media-works-simple-truths-for-marketers-9789811515392","provider":"Bookshop","version":"1.0","type":"link"}