{"product_id":"lean-customer-development-o-reilly-media-9781492023746-building-products-your-customers-will-buy-cindy-alvarez","title":"Lean Customer Development","description":"\u003cp\u003eDiscover the secrets to creating products that resonate with customers in \u003cstrong\u003eLean Customer Development\u003c\/strong\u003e by \u003cstrong\u003eCindy Alvarez\u003c\/strong\u003e, published by \u003cstrong\u003eO'Reilly Media\u003c\/strong\u003e in 2017. This insightful guide, comprising 240 pages, equips you with the essential tools to validate your product and business ideas through effective customer development research. \u003c\/p\u003e \u003cp\u003eLearn how to engage with potential users to ensure your offerings meet their needs and desires, saving you valuable time and resources. With practical strategies and real-world examples, Alvarez provides a roadmap to avoid the pitfalls of launching products that fail to connect with the market. Whether you are an entrepreneur, product manager, or innovator, this book is your key to developing successful products that people will truly want to buy. Invest in your product's success today with \u003cem\u003eLean Customer Development\u003c\/em\u003e.\u003c\/p\u003e","brand":"Cindy Alvarez","offers":[{"title":"Default Title","offer_id":52236999950678,"sku":"9781492023746","price":37.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781492023746.jpg?v=1767758021","url":"https:\/\/www.englishbook.pt\/products\/lean-customer-development-o-reilly-media-9781492023746-building-products-your-customers-will-buy-cindy-alvarez","provider":"Bookshop","version":"1.0","type":"link"}