{"product_id":"lexus-9780470828045","title":"Lexus","description":"\u003cp\u003eDiscover the captivating journey of Lexus in \u003cstrong\u003eLexus\u003c\/strong\u003e by Chester Dawson, a compelling book that takes you behind the scenes of this iconic brand's remarkable twenty-year success story. Published in 2011, this revised edition delves into how Lexus emerged as a formidable competitor in the luxury car market, challenging the dominance of German giants like BMW and Mercedes-Benz. With 300 pages of insightful narratives and in-depth analysis, Dawson explores the innovative strategies and relentless pursuit of excellence that defined Lexus's rise. This book is a must-read for automotive enthusiasts and anyone interested in the history of luxury vehicles. Get your copy today and uncover the secrets behind Lexus’s extraordinary transformation in the automotive industry.\u003c\/p\u003e","brand":"Chester Dawson","offers":[{"title":"Default Title","offer_id":50953672130902,"sku":"9780470828045","price":35.34,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470828045.jpg?v=1754016217","url":"https:\/\/www.englishbook.pt\/products\/lexus-9780470828045","provider":"Bookshop","version":"1.0","type":"link"}