{"product_id":"making-marketing-happen-taylor-francis-ltd-9780750662482-brian-smith","title":"Making Marketing Happen","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eMaking Marketing Happen\u003c\/strong\u003e by \u003cstrong\u003eBrian Smith\u003c\/strong\u003e, a must-read for practicing managers seeking practical marketing solutions. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2005, this comprehensive paperback spans \u003cstrong\u003e396 pages\u003c\/strong\u003e and addresses the common challenges faced by businesses today. Smith argues that traditional marketing planning often falls short, as it may not align with an organization's unique culture or the specific conditions of its market. This book provides actionable strategies that can be tailored to fit diverse organizational needs, making it an invaluable resource for those looking to enhance their marketing effectiveness. Whether you're a seasoned professional or new to the field, \u003cstrong\u003eMaking Marketing Happen\u003c\/strong\u003e equips you with the tools necessary to adapt and thrive in a dynamic business environment.\u003c\/p\u003e","brand":"Brian Smith","offers":[{"title":"Default Title","offer_id":52236391154006,"sku":"9780750662482","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750662482.jpg?v=1767757095","url":"https:\/\/www.englishbook.pt\/products\/making-marketing-happen-taylor-francis-ltd-9780750662482-brian-smith","provider":"Bookshop","version":"1.0","type":"link"}