{"product_id":"management-and-marketing-of-services-taylor-francis-ltd-9780750635943","title":"Management and Marketing of Services","description":"\u003cp\u003eDiscover the essential insights of service management with the second edition of \u003cstrong\u003eManagement and Marketing of Services\u003c\/strong\u003e by Taylor \u0026amp; Francis Ltd. Published in 1999, this comprehensive paperback spans 320 pages, making it an invaluable resource for both practitioners and students alike.\u003c\/p\u003e \n\n\u003cp\u003eThis book delves into critical topics such as relationship marketing, public sector challenges, and the intricate dynamics of service delivery. Readers will explore key concepts including the definition of services, customer expectations, competitive advantages, pricing strategies, and effective segmentation and positioning. Additionally, it provides an in-depth look at the service encounter and the pivotal role of service employees.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional or a student seeking to enhance your knowledge, this text offers a thorough treatment of service management, equipping you with the tools to excel in this vital field.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52236295405910,"sku":"9780750635943","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750635943.jpg?v=1767756926","url":"https:\/\/www.englishbook.pt\/products\/management-and-marketing-of-services-taylor-francis-ltd-9780750635943","provider":"Bookshop","version":"1.0","type":"link"}