{"product_id":"management-and-marketing-of-services-taylor-francis-ltd-9781138466814-peter-mudie","title":"Management and Marketing of Services","description":"\u003cp\u003eDiscover the essential insights into the dynamic world of service management with \u003cstrong\u003eManagement and Marketing of Services\u003c\/strong\u003e by \u003cstrong\u003ePeter Mudie\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2017, this comprehensive second edition spans \u003cstrong\u003e320 pages\u003c\/strong\u003e and is designed for both practitioners and students in the field. \u003c\/p\u003e \n\n\u003cp\u003eThis engaging text delves into critical topics such as relationship marketing, public sector challenges, and the definition of services. Gain a competitive edge through in-depth discussions on service expectations, pricing strategies, segmentation, and positioning. Explore the intricacies of the service encounter and the vital role of service employees in delivering exceptional customer experiences. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a student aiming to deepen your understanding or a professional seeking to enhance your service marketing strategies, this book is a valuable resource that provides practical knowledge and insights into the service industries. Don't miss the opportunity to elevate your expertise in management and marketing of services!\u003c\/p\u003e","brand":"Peter Mudie","offers":[{"title":"Default Title","offer_id":52235936891222,"sku":"9781138466814","price":248.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138466814.jpg?v=1767756308","url":"https:\/\/www.englishbook.pt\/products\/management-and-marketing-of-services-taylor-francis-ltd-9781138466814-peter-mudie","provider":"Bookshop","version":"1.0","type":"link"}