{"product_id":"managing-customer-value-university-press-of-america-9780761826316-essentials-of-product-quality-customer-service-and-price-decisions-bill-dodds","title":"Managing Customer Value","description":"\u003cp\u003eUnlock the secrets to successful business strategies with \u003cstrong\u003eManaging Customer Value\u003c\/strong\u003e by \u003cstrong\u003eBill Dodds\u003c\/strong\u003e. Published by the University Press of America in 2003, this insightful paperback spans 356 pages and delves into the crucial elements of product quality, customer service, and pricing.\u003c\/p\u003e \n\n\u003cp\u003eIn today's competitive market, understanding how to create value for your customers is essential for achieving business success. Dodds emphasizes that without a strong focus on customer satisfaction, businesses face significant challenges. This book serves as a comprehensive guide for professionals in the fields of marketing and management, offering practical insights on enhancing customer experiences and driving profitability.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a business owner, marketer, or student of economics, \u003cstrong\u003eManaging Customer Value\u003c\/strong\u003e is a must-read for anyone looking to elevate their understanding of customer-centric strategies and improve their organization's performance.\u003c\/p\u003e","brand":"Bill Dodds","offers":[{"title":"Default Title","offer_id":52236263784790,"sku":"9780761826316","price":97.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761826316.jpg?v=1767756871","url":"https:\/\/www.englishbook.pt\/products\/managing-customer-value-university-press-of-america-9780761826316-essentials-of-product-quality-customer-service-and-price-decisions-bill-dodds","provider":"Bookshop","version":"1.0","type":"link"}