{"product_id":"marketing-2-0-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783642055515-strategies-for-closer-customer-relationships-gerald-corbae","title":"Marketing 2.0","description":"\u003cp\u003eDiscover the transformative world of modern marketing with \u003cstrong\u003eMarketing 2.0\u003c\/strong\u003e by \u003cstrong\u003eGerald Corbae\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003c\/strong\u003e in 2010, this insightful paperback spans \u003cstrong\u003e154 pages\u003c\/strong\u003e and delves into the essential shifts in marketing strategies driven by dynamic market changes and heightened competition.\u003c\/p\u003e \n\n\u003cp\u003eCorbae expertly analyzes the significant transformations within the marketing landscape, presenting four pivotal concepts that are reshaping the industry: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. This book is an invaluable resource for marketers seeking to adapt and thrive in today’s fast-paced environment. Embrace the future of marketing and elevate your strategies with \u003cstrong\u003eMarketing 2.0\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Gerald Corbae","offers":[{"title":"Default Title","offer_id":52235765514582,"sku":"9783642055515","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783642055515.jpg?v=1767756017","url":"https:\/\/www.englishbook.pt\/products\/marketing-2-0-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783642055515-strategies-for-closer-customer-relationships-gerald-corbae","provider":"Bookshop","version":"1.0","type":"link"}