{"product_id":"marketing-communications-9781526438652","title":"Marketing Communications","description":"\u003cp\u003eUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.\u003c\/p\u003e","brand":"John R. Rossiter","offers":[{"title":"Default Title","offer_id":51173272322390,"sku":"9781526438652","price":83.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781526438652.jpg?v=1756482651","url":"https:\/\/www.englishbook.pt\/products\/marketing-communications-9781526438652","provider":"Bookshop","version":"1.0","type":"link"}