{"product_id":"marketing-in-culturally-distant-countries-springer-international-publishing-ag-9783031048340-managing-the-4ps-in-cross-cultural-contexts-giovanna-magnani","title":"Marketing in Culturally Distant Countries","description":"\u003cp\u003eThe aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.\u003c\/p\u003e","brand":"Giovanna Magnani","offers":[{"title":"Default Title","offer_id":52269071106390,"sku":"9783031048340","price":133.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031048340.jpg?v=1767802494","url":"https:\/\/www.englishbook.pt\/products\/marketing-in-culturally-distant-countries-springer-international-publishing-ag-9783031048340-managing-the-4ps-in-cross-cultural-contexts-giovanna-magnani","provider":"Bookshop","version":"1.0","type":"link"}