{"product_id":"marketing-management-in-africa-taylor-francis-ltd-9781138714397-george-tesar","title":"Marketing Management in Africa","description":"\u003cp\u003eDiscover effective strategies for developing consumer markets in Africa with \u003cstrong\u003eMarketing Management in Africa\u003c\/strong\u003e by \u003cstrong\u003eGeorge Tesar\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2018, this insightful paperback spans \u003cstrong\u003e344 pages\u003c\/strong\u003e and delves into essential marketing, entrepreneurship, and project management techniques tailored for the unique economic conditions of the African continent.\u003c\/p\u003e \n\n\u003cp\u003eThe book presents a comprehensive conceptual model divided into four logical parts, enriched with real-world cases and examples to enhance practical application. Whether you are a marketing professional, entrepreneur, or student, this resource provides valuable insights into navigating the informal sector and leveraging market opportunities in Africa. Equip yourself with the knowledge to succeed in this dynamic environment and unlock the potential of African consumer markets.\u003c\/p\u003e","brand":"George Tesar","offers":[{"title":"Default Title","offer_id":52235758141782,"sku":"9781138714397","price":70.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138714397.jpg?v=1767756004","url":"https:\/\/www.englishbook.pt\/products\/marketing-management-in-africa-taylor-francis-ltd-9781138714397-george-tesar","provider":"Bookshop","version":"1.0","type":"link"}