{"product_id":"marketing-management-in-geographically-remote-industrial-clusters-implications-for-business-to-consumer-marketing-world-scientific-publishing-co-pte-ltd-9789814383059-george-tesar","title":"Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing","description":"\u003cp\u003eDiscover the innovative insights of \u003cstrong\u003eMarketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing\u003c\/strong\u003e by \u003cstrong\u003eGeorge Tesar\u003c\/strong\u003e, published by \u003cstrong\u003eWorld Scientific Publishing Co Pte Ltd\u003c\/strong\u003e in 2013. This comprehensive hardback edition spans 528 pages and delves into the unique marketing management challenges faced by geographically remote industrial clusters (GRICs). \u003c\/p\u003e \u003cp\u003eUnlike traditional marketing approaches, this book highlights that effective marketing management transcends the boundaries of Nordic industry clusters. Through a series of compelling case studies, it explores vital topics such as cluster formation, information gathering, marketing strategies, operations, and the role of information technology in enhancing marketing effectiveness. \u003c\/p\u003e \u003cp\u003eWhether you are a business professional, academic, or student, this book provides essential knowledge and practical strategies for navigating the complexities of business-to-consumer marketing in remote industrial settings. Enhance your understanding of modern marketing dynamics with this essential read!\u003c\/p\u003e","brand":"George Tesar","offers":[{"title":"Default Title","offer_id":52235758207318,"sku":"9789814383059","price":115.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789814383059.jpg?v=1767756007","url":"https:\/\/www.englishbook.pt\/products\/marketing-management-in-geographically-remote-industrial-clusters-implications-for-business-to-consumer-marketing-world-scientific-publishing-co-pte-ltd-9789814383059-george-tesar","provider":"Bookshop","version":"1.0","type":"link"}