{"product_id":"marketing-michelin-johns-hopkins-university-press-9780801866517-advertising-and-cultural-identity-in-twentieth-century-france-stephen-l-harp","title":"Marketing Michelin","description":"\u003cp\u003eDiscover the intriguing intersection of corporate culture and popular culture in the twentieth century with \u003cstrong\u003eMarketing Michelin\u003c\/strong\u003e by \u003cstrong\u003eStephen L. Harp\u003c\/strong\u003e. Published by \u003cstrong\u003eJohns Hopkins University Press\u003c\/strong\u003e in 2002, this hardback edition spans 376 pages, providing an in-depth analysis of French social history during a transformative era. Harp's ambitious study sheds light on how Michelin, a leading tire manufacturer, influenced and was influenced by the cultural dynamics of France. This book is essential for anyone interested in advertising, business economics, and European history, offering a unique perspective on the interplay between industry and society. Dive into the world of Michelin and uncover the broader implications of its marketing strategies on French culture and beyond.\u003c\/p\u003e","brand":"Stephen L. Harp","offers":[{"title":"Default Title","offer_id":52236099518806,"sku":"9780801866517","price":55.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780801866517.jpg?v=1767756592","url":"https:\/\/www.englishbook.pt\/products\/marketing-michelin-johns-hopkins-university-press-9780801866517-advertising-and-cultural-identity-in-twentieth-century-france-stephen-l-harp","provider":"Bookshop","version":"1.0","type":"link"}