{"product_id":"marketing-planning-for-services-taylor-francis-ltd-9781138152793-adrian-payne","title":"Marketing Planning for Services","description":"\u003cp\u003e\u003cstrong\u003eMarketing Planning for Services\u003c\/strong\u003e by Malcolm B. McDonald, Adrian Payne.\u003c\/p\u003e\n\u003cp\u003ePublished by Taylor \u0026amp; Francis Group, (2016), Hardback, 376 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Marketing, Marketing, management, Service industries.\u003c\/p\u003e","brand":"Adrian Payne","offers":[{"title":"Default Title","offer_id":52236097749334,"sku":"9781138152793","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138152793.jpg?v=1767756591","url":"https:\/\/www.englishbook.pt\/products\/marketing-planning-for-services-taylor-francis-ltd-9781138152793-adrian-payne","provider":"Bookshop","version":"1.0","type":"link"}