{"product_id":"marketing-strategy-and-competitive-positioning-pearson-education-limited-9781292725017-graham-hooley","title":"Marketing Strategy and Competitive Positioning","description":"\u003cp\u003eDiscover the essential insights of marketing with \u003cstrong\u003eMarketing Strategy and Competitive Positioning\u003c\/strong\u003e (8th edition) by \u003cstrong\u003eGraham Hooley\u003c\/strong\u003e. Published by \u003cstrong\u003ePearson Education Limited\u003c\/strong\u003e in 2024, this comprehensive guide spans \u003cstrong\u003e592 pages\u003c\/strong\u003e and is designed to equip you with the tools needed to develop and implement effective marketing strategies. \u003c\/p\u003e \n\n\u003cp\u003eThis updated edition delves into the marketing processes that are crucial for achieving a competitive advantage in today’s dynamic business environment. With its focus on real-world applications and current market expectations, this book is an invaluable resource for marketers, business students, and professionals looking to enhance their strategic approach. \u003c\/p\u003e \n\n\u003cp\u003eWhether you are a seasoned marketer or just starting out, Graham Hooley's expertise will guide you through the complexities of marketing strategy, making this book a must-have for anyone aiming to thrive in the competitive landscape.\u003c\/p\u003e","brand":"Graham Hooley","offers":[{"title":"Default Title","offer_id":52269068026198,"sku":"9781292725017","price":78.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292725017.jpg?v=1767802490","url":"https:\/\/www.englishbook.pt\/products\/marketing-strategy-and-competitive-positioning-pearson-education-limited-9781292725017-graham-hooley","provider":"Bookshop","version":"1.0","type":"link"}