{"product_id":"marketing-the-e-business-taylor-francis-ltd-9780415965019-harris-dennis-lisa-harris","title":"Marketing the e-Business","description":"\u003cp\u003eDiscover the intricacies of e-marketing with \u003cstrong\u003eMarketing the e-Business\u003c\/strong\u003e by \u003cstrong\u003eLisa Harris\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2007, this insightful second edition spans \u003cstrong\u003e368 pages\u003c\/strong\u003e and delves into the challenges faced by various businesses in the digital marketing landscape. Through compelling case studies and supplementary web materials, Harris provides a comprehensive analysis of effective marketing strategies tailored for the e-business environment.\u003c\/p\u003e \u003cp\u003eThis book emphasizes the advantages of e-marketing as a means to enhance operational efficiency and effectiveness, rather than merely presenting it as a revolutionary business solution. Perfect for professionals and students alike, \u003cstrong\u003eMarketing the e-Business\u003c\/strong\u003e is an essential resource for anyone looking to understand the dynamics of electronic commerce and internet marketing.\u003c\/p\u003e","brand":"Harris\/Dennis, Lisa Harris","offers":[{"title":"Default Title","offer_id":52236096078166,"sku":"9780415965019","price":71.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415965019.jpg?v=1767756587","url":"https:\/\/www.englishbook.pt\/products\/marketing-the-e-business-taylor-francis-ltd-9780415965019-harris-dennis-lisa-harris","provider":"Bookshop","version":"1.0","type":"link"}