{"product_id":"measurement-and-research-methods-in-international-marketing-emerald-publishing-limited-9781780520940-marko-sarstedt","title":"Measurement and Research Methods in International Marketing","description":"\u003cp\u003eDiscover the essential insights into measurement and research methodology in the realm of international marketing with \u003cstrong\u003eMeasurement and Research Methods in International Marketing\u003c\/strong\u003e by \u003cstrong\u003eMarko Sarstedt\u003c\/strong\u003e. Published by \u003cstrong\u003eEmerald Publishing Limited\u003c\/strong\u003e in 2011, this comprehensive hardback edition spans 200 pages, offering a deep dive into critical topics such as response bias in cross-cultural research and the challenges associated with cultural distance measures. Sarstedt expertly navigates the complexities of construct specification while emphasizing the importance of innovative research methods. This book is a must-have for marketing professionals and researchers looking to enhance their understanding of international marketing strategies. Elevate your research capabilities and broaden your marketing expertise with this invaluable resource.\u003c\/p\u003e","brand":"Marko Sarstedt","offers":[{"title":"Default Title","offer_id":52235540169046,"sku":"9781780520940","price":121.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781780520940.jpg?v=1767755629","url":"https:\/\/www.englishbook.pt\/products\/measurement-and-research-methods-in-international-marketing-emerald-publishing-limited-9781780520940-marko-sarstedt","provider":"Bookshop","version":"1.0","type":"link"}