{"product_id":"multichannel-challenge-taylor-francis-ltd-9781138441040-hugh-wilson","title":"Multichannel Challenge","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eMultichannel Challenge\u003c\/strong\u003e by \u003cstrong\u003eHugh Wilson\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2017. This comprehensive guide spans 248 pages and draws on IBM's extensive global experience along with in-depth research from Cranfield. It presents a wealth of major international case studies that illustrate effective multichannel strategies.\u003c\/p\u003e \u003cp\u003eLearn how leading companies successfully integrate and balance various marketing channels to achieve maximum sales impact. With practical advice on everything from strategic planning to performance metrics, this book equips you with the tools necessary for seamless implementation within your own organization. Whether you're in management or marketing, \u003cstrong\u003eMultichannel Challenge\u003c\/strong\u003e is an essential resource for anyone looking to enhance their strategic approach to multilevel marketing and optimize their marketing channels.\u003c\/p\u003e","brand":"Hugh Wilson","offers":[{"title":"Default Title","offer_id":52234697900374,"sku":"9781138441040","price":242.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138441040.jpg?v=1767754131","url":"https:\/\/www.englishbook.pt\/products\/multichannel-challenge-taylor-francis-ltd-9781138441040-hugh-wilson","provider":"Bookshop","version":"1.0","type":"link"}