{"product_id":"neuromarketing-in-india-taylor-francis-ltd-9781032931258-understanding-the-indian-consumer-tanusree-dutta","title":"Neuromarketing in India","description":"\u003cp\u003eThis book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious \u0026amp; unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The\u003c\/p\u003e","brand":"Tanusree Dutta","offers":[{"title":"Default Title","offer_id":52260464951638,"sku":"9781032931258","price":25.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032931258.jpg?v=1767791279","url":"https:\/\/www.englishbook.pt\/products\/neuromarketing-in-india-taylor-francis-ltd-9781032931258-understanding-the-indian-consumer-tanusree-dutta","provider":"Bookshop","version":"1.0","type":"link"}