{"product_id":"new-brand-spirit-taylor-francis-ltd-9780566092442-how-communicating-sustainability-builds-brands-reputations-and-profits-christian-conrad","title":"New Brand Spirit","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eNew Brand Spirit\u003c\/strong\u003e by \u003cstrong\u003eChristian Conrad\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2013. This compelling hardback edition spans \u003cstrong\u003e352 pages\u003c\/strong\u003e and delves into the vital role of stakeholders in shaping brand identity and communication. \u003c\/p\u003e \n\n\u003cp\u003eIn this enlightening book, Conrad and Thompson have conducted interviews with nearly 100 leading practitioners from diverse stakeholder perspectives, including NGOs, shareholders, and supply chain experts. By allowing these voices to lead the conversation, \u003cstrong\u003eNew Brand Spirit\u003c\/strong\u003e offers a fresh approach to understanding business communication and the social responsibility of brands in today's interconnected world. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a business professional, a student of communication, or simply interested in the evolving landscape of brand management, this book provides invaluable insights that can help you navigate the complexities of modern branding. Don't miss the opportunity to enhance your understanding of stakeholder engagement and brand strategy.\u003c\/p\u003e","brand":"Christian Conrad","offers":[{"title":"Default Title","offer_id":52234481697110,"sku":"9780566092442","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780566092442.jpg?v=1767753735","url":"https:\/\/www.englishbook.pt\/products\/new-brand-spirit-taylor-francis-ltd-9780566092442-how-communicating-sustainability-builds-brands-reputations-and-profits-christian-conrad","provider":"Bookshop","version":"1.0","type":"link"}