{"product_id":"online-shopping-intentions-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658376611-antecedents-and-moderators-of-shopping-intention-formation-in-new-fields-of-e-commerce-anne-fota","title":"Online Shopping Intentions","description":"\u003cp\u003eDiscover the complexities of consumer behavior in the digital marketplace with \u003cstrong\u003eOnline Shopping Intentions\u003c\/strong\u003e by \u003cstrong\u003eAnne Fota\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003c\/strong\u003e in 2022, this insightful paperback explores the various drivers and barriers that influence consumers' participation in e-commerce. Spanning 281 pages, Fota delves into specific subareas of online shopping, including cross-border e-commerce, voice-commerce, conversational-commerce, and rental-commerce. This book is essential for anyone looking to understand the motivations behind online shopping and the challenges that may deter consumers. Whether you are a marketer, a business owner, or simply interested in e-commerce trends, \u003cstrong\u003eOnline Shopping Intentions\u003c\/strong\u003e offers valuable insights into the evolving landscape of online retail.\u003c\/p\u003e","brand":"Anne Fota","offers":[{"title":"Default Title","offer_id":52265836708182,"sku":"9783658376611","price":109.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658376611.jpg?v=1767798375","url":"https:\/\/www.englishbook.pt\/products\/online-shopping-intentions-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658376611-antecedents-and-moderators-of-shopping-intention-formation-in-new-fields-of-e-commerce-anne-fota","provider":"Bookshop","version":"1.0","type":"link"}