{"product_id":"organizing-marketing-and-sales-emerald-publishing-limited-9781787549692-mastering-contemporary-b2b-challenges-per-andersson","title":"Organizing Marketing and Sales","description":"\u003cp\u003eDiscover the insights of \u003cstrong\u003eOrganizing Marketing and Sales\u003c\/strong\u003e by \u003cstrong\u003ePer Andersson\u003c\/strong\u003e, published by \u003cstrong\u003eEmerald Publishing Limited\u003c\/strong\u003e in 2018. This comprehensive hardback edition spans 368 pages and delves into the complexities faced by multinational, multiproduct firms in today’s competitive landscape.\u003c\/p\u003e \n\n\u003cp\u003eThrough a series of detailed case studies, Andersson illustrates the various challenges that organizations encounter in their marketing and sales efforts. The book also integrates theoretical perspectives to provide a deeper understanding of contemporary issues in marketing and sales organization. Whether you are a marketing professional, a business student, or simply interested in industrial marketing, this book is an essential resource for navigating the intricacies of organizing marketing and sales effectively.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your knowledge and strategies with \u003cstrong\u003eOrganizing Marketing and Sales\u003c\/strong\u003e—a must-read for anyone looking to excel in the field.\u003c\/p\u003e","brand":"Per Andersson","offers":[{"title":"Default Title","offer_id":52233351463254,"sku":"9781787549692","price":106.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781787549692.jpg?v=1767751690","url":"https:\/\/www.englishbook.pt\/products\/organizing-marketing-and-sales-emerald-publishing-limited-9781787549692-mastering-contemporary-b2b-challenges-per-andersson","provider":"Bookshop","version":"1.0","type":"link"}