{"product_id":"oxford-handbook-of-music-and-advertising-oxford-university-press-inc-9780190691240-james-deaville","title":"Oxford Handbook of Music and Advertising","description":"\u003cp\u003eDelve into the fascinating intersection of music and marketing with the \u003cstrong\u003eOxford Handbook of Music and Advertising\u003c\/strong\u003e by \u003cstrong\u003eJames Deaville\u003c\/strong\u003e, published by \u003cstrong\u003eOxford University Press Inc\u003c\/strong\u003e in 2021. This comprehensive guide spans an impressive \u003cstrong\u003e960 pages\u003c\/strong\u003e, exploring the pivotal role that music plays in advertising and its impact on consumer perception.\u003c\/p\u003e \n\n\u003cp\u003eThe Handbook offers insightful chapters that dissect the origins of promotional soundtracks, delve into the meanings encapsulated in the music, and analyze how these auditory elements shape our responses to commercial messages. Whether you're a marketer, musician, or simply a music enthusiast, this book provides valuable perspectives on how sound influences our daily interactions with advertisements. Discover how the art of music enhances advertising effectiveness and engages audiences in profound ways.\u003c\/p\u003e","brand":"James Deaville","offers":[{"title":"Default Title","offer_id":52265424617814,"sku":"9780190691240","price":200.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780190691240.jpg?v=1767797822","url":"https:\/\/www.englishbook.pt\/products\/oxford-handbook-of-music-and-advertising-oxford-university-press-inc-9780190691240-james-deaville","provider":"Bookshop","version":"1.0","type":"link"}