{"product_id":"pdma-toolbook-2-for-new-product-development-john-wiley-sons-inc-9780471479413","title":"PDMA ToolBook 2 for New Product Development","description":"\u003cp\u003eDiscover the comprehensive guide to product development with the \u003cstrong\u003ePDMA ToolBook 2 for New Product Development\u003c\/strong\u003e, published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2004. This essential hardback edition spans \u003cstrong\u003e576 pages\u003c\/strong\u003e and delves into every facet of the product development process. From initial concept creation to design, production, marketing, and service, this book is a must-have for professionals in the field.\u003c\/p\u003e \u003cp\u003eContributors include esteemed members of the Product Development and Management Association (PDMA) from renowned companies like 3M, KPMG Peat Marwick, AT\u0026amp;T, Ingersoll-Rand, and Oscar Mayer, ensuring that you gain insights from industry leaders. Whether you're a seasoned expert or just starting in product development, the \u003cstrong\u003ePDMA ToolBook 2\u003c\/strong\u003e offers valuable tools and strategies to enhance your skills and knowledge.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52233062613334,"sku":"9780471479413","price":113.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780471479413.jpg?v=1767751079","url":"https:\/\/www.englishbook.pt\/products\/pdma-toolbook-2-for-new-product-development-john-wiley-sons-inc-9780471479413","provider":"Bookshop","version":"1.0","type":"link"}