{"product_id":"picoeconomics-cambridge-university-press-9780521158701-the-strategic-interaction-of-successive-motivational-states-within-the-person-george-ainslie","title":"Picoeconomics","description":"\u003cp\u003eDiscover the intriguing insights of \"Picoeconomics\" by George Ainslie, published by Cambridge University Press in 2010. This thought-provoking book delves into a fundamental human paradox: the dangers posed by our own desires. Dr. Ainslie explores how individuals often develop temporary preferences for immediate, yet inferior, rewards over more desirable long-term goals. Spanning 460 pages, \"Picoeconomics\" offers a comprehensive analysis of motivation and reward from a psychological perspective. Ideal for anyone interested in the complexities of human behavior and decision-making, this book is a must-read for psychology enthusiasts and professionals alike. Enhance your understanding of choice and motivation with this essential addition to your bookshelf.\u003c\/p\u003e","brand":"George Ainslie","offers":[{"title":"Default Title","offer_id":52232671363414,"sku":"9780521158701","price":53.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521158701.jpg?v=1767750408","url":"https:\/\/www.englishbook.pt\/products\/picoeconomics-cambridge-university-press-9780521158701-the-strategic-interaction-of-successive-motivational-states-within-the-person-george-ainslie","provider":"Bookshop","version":"1.0","type":"link"}