{"product_id":"planning-focus-groups-sage-publications-inc-9780761908173-david-l-morgan","title":"Planning Focus Groups","description":"\u003cp\u003eDiscover the essential guide to conducting effective focus groups with \u003cstrong\u003ePlanning Focus Groups\u003c\/strong\u003e by \u003cstrong\u003eDavid L. Morgan\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1997, this insightful paperback spans 160 pages and is a must-have resource for researchers in the social sciences. \u003c\/p\u003e \n\n\u003cp\u003eThis book meticulously covers the practical tasks involved in using focus groups for research projects. Morgan emphasizes the importance of clearly defining the research objectives to ensure that the collected data aligns with your goals. Additionally, the book provides valuable insights into managing personnel and budgets, making it an indispensable reference for marketing research and evaluation in various fields, including sociology and social studies. \u003c\/p\u003e \n\n\u003cp\u003eWhether you are a seasoned researcher or new to the field, \u003cstrong\u003ePlanning Focus Groups\u003c\/strong\u003e equips you with the tools you need to enhance your research outcomes and effectively gather collective insights. Don't miss out on this essential addition to your professional library!\u003c\/p\u003e","brand":"David L. Morgan","offers":[{"title":"Default Title","offer_id":52232588001622,"sku":"9780761908173","price":112.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761908173.jpg?v=1767750263","url":"https:\/\/www.englishbook.pt\/products\/planning-focus-groups-sage-publications-inc-9780761908173-david-l-morgan","provider":"Bookshop","version":"1.0","type":"link"}