{"product_id":"planning-the-corporate-reputation-rle-marketing-taylor-francis-ltd-9781138790834-vic-markham","title":"Planning the Corporate Reputation (RLE Marketing)","description":"\u003cp\u003eDiscover the essential elements of corporate identity with \u003cstrong\u003ePlanning the Corporate Reputation (RLE Marketing)\u003c\/strong\u003e by \u003cstrong\u003eVic Markham\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2014, this insightful hardback spans 204 pages and delves into the critical importance of establishing a recognizable and positive corporate identity for your organization. \u003c\/p\u003e \u003cp\u003eMarkham expertly explores the entire process, starting from foundational market research to the organization and management of a comprehensive corporate strategy. This book is a must-read for professionals in public relations and corporate communication, offering valuable insights into how a well-planned reputation can significantly impact your business's success. Enhance your understanding of corporate reputation management and learn to navigate the complexities of building a favorable identity in today's competitive market.\u003c\/p\u003e","brand":"Vic Markham","offers":[{"title":"Default Title","offer_id":52232576401750,"sku":"9781138790834","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138790834.jpg?v=1767750250","url":"https:\/\/www.englishbook.pt\/products\/planning-the-corporate-reputation-rle-marketing-taylor-francis-ltd-9781138790834-vic-markham","provider":"Bookshop","version":"1.0","type":"link"}