{"product_id":"practical-guide-to-crm-taylor-francis-ltd-9781138412446-building-more-profitable-customer-relationships-janice-reynolds","title":"Practical Guide to CRM","description":"\u003cp\u003eDiscover the essential strategies for enhancing customer loyalty and retention in today's competitive market with the \u003cstrong\u003ePractical Guide to CRM\u003c\/strong\u003e by \u003cstrong\u003eJanice Reynolds\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2017, this comprehensive hardback edition spans 304 pages, providing valuable insights for businesses aiming to thrive in the global economy.\u003c\/p\u003e \n\n\u003cp\u003eThis insightful guide delves into the challenges posed by an ever-evolving marketplace, where customers have access to more choices than ever. Learn how to effectively utilize Customer Relationship Management (CRM) to seamlessly integrate various communication channels—from online interactions to field sales—into a unified system. Equip your business with the tools necessary to enhance customer engagement and foster lasting relationships.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a seasoned professional or just starting out, the \u003cstrong\u003ePractical Guide to CRM\u003c\/strong\u003e is an indispensable resource for anyone looking to navigate the complexities of customer management in the digital age.\u003c\/p\u003e","brand":"Janice Reynolds","offers":[{"title":"Default Title","offer_id":52231995031894,"sku":"9781138412446","price":218.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138412446.jpg?v=1767749217","url":"https:\/\/www.englishbook.pt\/products\/practical-guide-to-crm-taylor-francis-ltd-9781138412446-building-more-profitable-customer-relationships-janice-reynolds","provider":"Bookshop","version":"1.0","type":"link"}