{"product_id":"principles-of-integrated-marketing-communications-cambridge-university-press-9781108703116-an-evidence-based-approach-lawrence-ang","title":"Principles of Integrated Marketing Communications","description":"\u003cp\u003eDiscover the essential guide to the world of integrated marketing communications with \u003cstrong\u003ePrinciples of Integrated Marketing Communications\u003c\/strong\u003e by \u003cstrong\u003eLawrence Ang\u003c\/strong\u003e. Published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2021, this revised second edition spans 476 pages and offers a thorough exploration of IMC principles and practices.\u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive resource delves into crucial topics such as brand positioning, uncovering insights, effective media planning, social influence, advertising testing, and campaign tracking. Whether you're a marketing professional, student, or entrepreneur, this book equips you with the knowledge to enhance your marketing strategies and drive successful outcomes.\u003c\/p\u003e\n\n\u003cp\u003eElevate your understanding of integrated marketing communications and stay ahead in the dynamic world of commerce with this indispensable read.\u003c\/p\u003e","brand":"Lawrence Ang","offers":[{"title":"Default Title","offer_id":52263570047318,"sku":"9781108703116","price":106.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781108703116.jpg?v=1767795396","url":"https:\/\/www.englishbook.pt\/products\/principles-of-integrated-marketing-communications-cambridge-university-press-9781108703116-an-evidence-based-approach-lawrence-ang","provider":"Bookshop","version":"1.0","type":"link"}