{"product_id":"psychology-of-marketing-taylor-francis-ltd-9780566089039-cross-cultural-perspectives-g-jason-goddard","title":"Psychology of Marketing","description":"\u003cp\u003eDiscover the fascinating intersection of psychology and marketing in \u003cstrong\u003ePsychology of Marketing\u003c\/strong\u003e by \u003cstrong\u003eG. Jason Goddard\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2010, this comprehensive hardback spans 414 pages and serves as an essential guide for marketers and business professionals alike.\u003c\/p\u003e \n\n\u003cp\u003eThis insightful book delves into the theoretical and practical applications of psychology within the marketing realm. It covers a wide array of topics including consumer behavior, management psychology, and cross-cultural studies. Readers will explore key concepts such as cognition theories, personality, perception, memory, motivation, emotion, and the dynamics of power, control, and exchange.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a seasoned marketer or just starting your journey, \u003cstrong\u003ePsychology of Marketing\u003c\/strong\u003e provides valuable insights that can enhance your understanding of consumer behavior and improve your marketing strategies.\u003c\/p\u003e","brand":"G. Jason Goddard","offers":[{"title":"Default Title","offer_id":52231436632406,"sku":"9780566089039","price":194.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780566089039.jpg?v=1767748245","url":"https:\/\/www.englishbook.pt\/products\/psychology-of-marketing-taylor-francis-ltd-9780566089039-cross-cultural-perspectives-g-jason-goddard","provider":"Bookshop","version":"1.0","type":"link"}