{"product_id":"public-relations-and-the-corporate-persona-taylor-francis-ltd-9780367874650-the-rise-of-the-affinitive-organization-burton-saint-john-iii","title":"Public Relations and the Corporate Persona","description":"\u003cp\u003eThrough examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.   This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to\u003c\/p\u003e","brand":"Burton Saint John III","offers":[{"title":"Default Title","offer_id":52231442956630,"sku":"9780367874650","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367874650.jpg?v=1767748256","url":"https:\/\/www.englishbook.pt\/products\/public-relations-and-the-corporate-persona-taylor-francis-ltd-9780367874650-the-rise-of-the-affinitive-organization-burton-saint-john-iii","provider":"Bookshop","version":"1.0","type":"link"}