{"product_id":"reaching-the-interactive-customer-cambridge-university-press-9780521816700-integrated-services-for-the-digital-world-mai-lan-tomsen","title":"Reaching the Interactive Customer","description":"\u003cp\u003e\"Reaching the Interactive Customer\" by Mai-lan Tomsen is an essential read for business professionals seeking to navigate the complexities of a connected world. Published by Cambridge University Press in 2003, this insightful paperback spans 178 pages, offering valuable perspectives on the intersection of technology and consumer behavior. \u003c\/p\u003e\n\n\u003cp\u003eThis book delves into the evolution of the interactive services audience, detailing the expectations and needs of customers in today's digital marketplace. With a focus on communication systems, customer service, and human-computer interaction, Mai-lan Tomsen provides a comprehensive guide to understanding the dynamics of electronic commerce and internet marketing.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're involved in strategic planning or multilevel marketing, \"Reaching the Interactive Customer\" equips you with the knowledge to enhance your customer engagement strategies and thrive in an ever-evolving landscape. Discover how to effectively reach the modern consumer in this enlightening exploration of the interactive marketplace.\u003c\/p\u003e","brand":"Mai-lan Tomsen","offers":[{"title":"Default Title","offer_id":52230983745878,"sku":"9780521816700","price":46.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521816700.jpg?v=1767747439","url":"https:\/\/www.englishbook.pt\/products\/reaching-the-interactive-customer-cambridge-university-press-9780521816700-integrated-services-for-the-digital-world-mai-lan-tomsen","provider":"Bookshop","version":"1.0","type":"link"}