{"product_id":"return-on-investment-in-meetings-events-taylor-francis-ltd-9780750683388-jack-j-phillips","title":"Return on Investment in Meetings \u0026 Events","description":"\u003cp\u003eUnlock the true potential of your meetings and events with \"Return on Investment in Meetings \u0026amp; Events\" by Jack J. Phillips, published in 2007. This comprehensive guide spans 304 pages and introduces the innovative Phillips ROI Methodology™, which employs five essential levels of evaluation to effectively measure the return on investment (ROI) of your events. As stakeholders increasingly demand solid evidence of value, Phillips expertly addresses the importance of providing data-driven insights that demonstrate the effectiveness of meetings. Whether you are in hospitality, business communication, or human resources, this book is an invaluable resource for professionals looking to optimize their event strategies and measure their success. Transform the way you evaluate meetings and ensure you can prove their worth with actionable insights from this essential read.\u003c\/p\u003e","brand":"Jack J. Phillips","offers":[{"title":"Default Title","offer_id":52230118900054,"sku":"9780750683388","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750683388.jpg?v=1767746225","url":"https:\/\/www.englishbook.pt\/products\/return-on-investment-in-meetings-events-taylor-francis-ltd-9780750683388-jack-j-phillips","provider":"Bookshop","version":"1.0","type":"link"}