{"product_id":"role-of-origin-of-fame-in-influencer-branding-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658275426-a-comparative-analysis-of-german-and-russian-consumers-julia-sinnig","title":"Role of Origin of Fame in Influencer Branding","description":"\u003cp\u003eDelve into the world of digital marketing with \"Role of Origin of Fame in Influencer Branding\" by Julia Sinnig. Published by Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG in 2019, this insightful book spans 316 pages and offers a thorough exploration of the dynamics between social media influencers and consumer perception. Drawing on extensive quantitative research, Sinnig reveals how the identification consumers feel with influencers significantly affects brand-related outcomes. This 2020 edition is a must-read for marketers, brand managers, and anyone interested in understanding the influence of social media on consumer behavior. Equip yourself with the knowledge to navigate the ever-evolving landscape of influencer branding. Discover how fame and authenticity shape marketing strategies in today's digital age!\u003c\/p\u003e","brand":"Julia Sinnig","offers":[{"title":"Default Title","offer_id":52230109954390,"sku":"9783658275426","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658275426.jpg?v=1767746210","url":"https:\/\/www.englishbook.pt\/products\/role-of-origin-of-fame-in-influencer-branding-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658275426-a-comparative-analysis-of-german-and-russian-consumers-julia-sinnig","provider":"Bookshop","version":"1.0","type":"link"}