{"product_id":"sloganization-in-language-education-discourse-multilingual-matters-9781788921855-conceptual-thinking-in-the-age-of-academic-marketization-barbara-schmenk","title":"Sloganization in Language Education Discourse","description":"\u003cp\u003eThis volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.\u003c\/p\u003e","brand":"Barbara Schmenk","offers":[{"title":"Default Title","offer_id":52228709843286,"sku":"9781788921855","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781788921855.jpg?v=1767743699","url":"https:\/\/www.englishbook.pt\/products\/sloganization-in-language-education-discourse-multilingual-matters-9781788921855-conceptual-thinking-in-the-age-of-academic-marketization-barbara-schmenk","provider":"Bookshop","version":"1.0","type":"link"}