{"product_id":"social-media-and-interactive-communications-taylor-francis-ltd-9781138658592-a-service-sector-reflective-on-the-challenges-for-practice-and-theory-mark-durkin","title":"Social Media and Interactive Communications","description":"\u003cp\u003eThis book presents the latest research exploring how social media may facilitate greater levels of interactivity in firm-customer communications in varying service contexts, but also challenges firms to change how they communicate and how they resource and manage their customer engagement. This book was originally published as a special issue of the Service Industries Journal.\u003c\/p\u003e","brand":"Mark Durkin","offers":[{"title":"Default Title","offer_id":52228417552726,"sku":"9781138658592","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138658592.jpg?v=1767743313","url":"https:\/\/www.englishbook.pt\/products\/social-media-and-interactive-communications-taylor-francis-ltd-9781138658592-a-service-sector-reflective-on-the-challenges-for-practice-and-theory-mark-durkin","provider":"Bookshop","version":"1.0","type":"link"}